This week’s Bonini, Mendonca and Oppenheim (2006) article captured me and I began to wonder how non-profit businesses like the
church, particularly the African American church “incorporates an awareness of
social and political trends” (Bonini,
Mendonca and Oppenheim, 2006) into their strategies.
I grew up in the trenches of the African American church, where the call was to
seek God and help others. It was in the church that the civil rights era was
born and implemented through men like Rev. Martin Luther King, Jr., and Rev.
Ralph Abernathy, then passed along to men like Rev. Al Sharpton, Rev. Jesse
Jackson, Sr. And today men like Bishop T.D. Jakes to name a few. As African American churches have grown
into what is called “mega-churches” this clarion call has never been more
necessary than in today’s society when social and political issues intersect. Churches have so many opportunities to
strategically influence their stakeholders.
Many pastors of leading churches are also
businessmen, authors, and brands in and of themselves. They are tasked with the
responsibility of dealing with social issues like the epidemic of HIV/AIDS among African
American that is on the rise,
youth violence and education, many pastors are also principals of
charter schools. They even touch the political trends of today, sitting on
Presidential councils and serving as surrogates or ‘spiritual advisors’ to
elected officials.
Ernest Hemingway, an American writer and scholar,
once penned, “Never mistake motion for action.” The socio-political
responsibility of the black church is a necessary action. An action that keeps
Pastor and author Patrick D. Shaffer of Chicago IL from the south side of the
city creating strategic programs for youth and raising awareness about HIV/AIDs in the black
community or as he says, “the
silence of the church on these issues” (personal communication, February 26, 2012). So, I reached out to him
via email to gather his thoughts on the socio-political
responsibility of the black church.
I wondered how Shaffer
as a black businessman who also pastors a church, how he defined sociopolitical
issues, “It is defined within the context of faith but not exclusively limited
by faith. Rationally as we look
beyond ourselves we see extraordinary injustices that are reflected in the work
of Jesus. Jesus synthesized social
injustices and gave a theological context. That socio-theological construct allows us to challenge socio-political
strongholds to make equitable changes in the community” (personal communication,
February 26, 2012).
Shaffer shared that his church which recently moved from the
middle class Hype Park neighborhood to a neighborhood suffering from the effects
of the recession, actually had a strategic sociopolitical platform. That did
not surprise me as much as his reply. “Yes, it is rooted in listening to the
words of Jesus and seeing Jesus as a champion and voice for those who had been
forgotten, oppressed and targeted for economic violence by our government and
each other “(personal communication, February 26, 2012).
Emphatically, Shaffer believed that black churches and/or
religious denominations “absolutely do” (personal communication, February 26,
2012) have an obligation to create and implement strategic sociopolitical
platforms. One of the many he and his congregation address is the HIV/AIDs
epidemic and youth violence. As a a frequent writer & commentator within
various media he identified other their sociopolitical issues or campaigns that
he believed to be necessary and
successful.
One
being “combating the food and dessert issues in urban communities is a
paramount public exercise and there are a number of growing organizations that
see America as a mission field and set up shop in areas of the country that are
seemingly forgotten. When people
have no access to healthy food, it leads to poor health for a people that have
little access to health care, which drives up the mortality rate
disproportionately” (personal communication, February 26, 2012).
I
asked Shaffer if his church, City of Faith has a 'social contract' (Bonini, S. M. J., Mendonca, L., and
Oppenheim, J. 2006) with its parishioners and community. ‘Yes we do. Church and its meaning must be lived out
publically. We must be advocates
for social and political change and instruments to bring resources to
communities in which we are planted to aid and transform the community" (personal communication, February 26, 2012).
Finally
as an author, pastor, 35-year old sacred activist I asked Shaffer if he felt
that black institutional non-profits (NAACP, NUL, etc.) and media companies (BET,
TV-One, Radio-One, etc.) have been strategic in addressing sociopolitical
issues for both their internal and external stakeholders, namely their viewers
and community to which they serve? “Yes they have but not effective and
consistent ones. Those outlets
need funding for their main source of business. For them to give attention and resources to use their
platforms to advocate for their core audiences have not been a part of their strategic
business plans” (personal communication, February 26, 2012).
References
Bonini,
S. M. J., Mendonca, L., and Oppenheim, J. (2006). When social issues become
strategic. The
McKinsey Quarterly, 2,
pp. 19-31.
P.
Shaffer, personal communication, February 26, 2012. Interview conducted via
email.
Hey LaVenia,
ReplyDeleteA very good look at the church as a member of the whole community, not just the religious community. As you pointed out in the interview, I subscribe to the belief that churches do have a social responsibility, as well as spiritual. I also think that the African-American church, as an entity, has taken the social responsibility seriously.
Without getting into a theological discourse, churches, historically, have been charged with serving the community that they are in. They should have a social contract with the community beyond the four walls of the church building. In the history of religion, one of the main responsibilities of the church was, and is, to take care of and provide service to community. Some organized religious organizations have lost focus on this as they have become "mega-churches," or large business organizations.
As stated in our reading this week about from the McKinsey article, social issues, from a religious organization, are strategic, both in purpose and mission. And I think they become even more strategic when the church itself evolves into a business organization. While we hope that is not the norm, it is easy to see where a "mega-church" could get wrapped up in the business side and lose focus on the social responsibility side.
Great post, very thought-provoking, at least for me.
David
David,
DeleteThank you, so glad you enjoyed the post. I was hesitant about this topic but it fit so naturally after reading Bonini, Mendonca, and Oppenheim (2006) piece. You are right, the church does have a social responsibility. At times it can get muddy but it, to me is a crucial piece of our society for them to be engaged strategically.
I appreciate you sharing your thoughts.
Preface: It's hard to discuss religion without offending people, so I hope I don't offend others in the course who read my response.
ReplyDeleteLaVenia, I enjoyed reading your article very much. It was enjoyable because I have a religious and spiritual background as well. Stating that the church has a strategic place in the community is spot-on. Yes, the church offers religious comfort, but it also acts like a member of the community. The church can be very constructive with a community's youth or outreach like the HIV/AIDs epidemic you mentioned.
Without losing focus, a church can be a beacon for its members. Your example reminds me of our readings because it seems like churches can be viewed has having long-term goals, as opposed to short-term goals. A church should have a long-term social contract to help its inside stakeholders and outside stakeholders, which is the community.
Do you think your example relates to any of the other readings for this week? And are there other examples similar to your use of the church? I'm interested to hear your opinion. Thanks for this entry.
Thomas, loved the preface. Like I mentioned to David, I had some initial hesitancy about the piece but realized it is a part of me and it is important within society to communicate what the church can and should - often has been used to do within communities.
DeleteYou are so right that the church can have (even should have) strategic long-term goals for its stakeholders.
I believe my example also fits into our reading on "strategic ambiguity" Goodall, Terthewey, and McDonald (2006) because on social and/or political issues the church often fails to communicate it's view or role in shaping issues within their communities in rode t appease everyone. I had not though of that but thanks for asking.
Glad you enjoyed the post and sharing your thoughts.